Our Story
Our story started back in December of 2022 when I got an email from my company informing me that I was being laid off. Ever since I was a little kid, I dreamed of being a producer at Warner Brothers. And when the opportunity came knocking to produce for CNN, a subsidiary of the company I always dreamed of working for, I was elated at the time and later crushed when the same company was letting me go. Shortly after the layoff, I was rehired and absorbed into a new position at CNN. However, there was a noticeable shift inside me.
Truthfully, what scared me the most about the layoff wasn’t actually the prospect of losing my job, but how unprepared I was on a personal level if this were to happen again. It forced me to think about who I was outside of this job and what I would do next, questions I simply could not answer. Starting over and reinventing yourself is a terrifying prospect, especially when that idea looks nothing like what you’ve worked your whole life for. And building an identity outside of a job that you love is no easy task. I was experiencing an identity crisis. They say sometimes to move forward, you have to go backward. So that’s what I did, and I asked myself a very simple but nearly impossible question at the time: What makes you happy? In all my adult years, younger and more recently, there has always been one thing that has made me truly happy, and that’s baking. So that’s where I started.
Exactly two months after the layoff, my husband and I started Sprinkle Cookie in February 2023. That whole year we focused on building the business before officially launching it at the end of October. It was supposed to be a side business, at least in the short term. But then, plans changed again and this time, I decided to quit my full-time corporate job to pursue this dream full time. The why was very simple. It made me happy. And I figured it would make other people happy too. And to this day, that remains our mission. Our goal is to help others feel happiness, even if just for a brief moment.
Time is short. And for me, that reality hit hard during the pandemic when my husband was diagnosed with a heart condition. Every day is a gift. And as we enter this new chapter of prioritizing happiness, we also know that nothing is more important than spending time together. Sprinkle Cookie gives us both. And It’s something we hope our cookies give others – happiness and togetherness.
